As part of our work at Aba Studios, we interviewed over 30 small businesses across Eindhoven to validate our concept. These conversations were eye-opening and confirmed that the digital divide for small enterprises is real. Here are the key insights we gathered:
1. Time is the biggest barrier
Most owners said marketing falls to the bottom of the to-do list. They’re running shops, serving clients, managing operations, and marketing becomes "when I have time," which unfortunately often means never.
2. Agencies feel too expensive
Many entrepreneurs felt disconnected from traditional agencies or overwhelmed by retainers and hidden fees. There's a clear gap between DIY and high-end agency services.
3. DIY tools are confusing or ineffective
Half of the business owners told us they simply don’t know where to start or how to keep content consistent across multiple platforms.
These insights confirmed a real problem: Small businesses need simple, reliable, and affordable digital support. This is exactly the problem ABA Studios solves. By bridging the gap between design and technology with a streamlined approach, we empower local businesses to thrive online without the complexity.
Stay tuned for more insights as we continue our mission to support Eindhoven's vibrant business community.